Do what you love

"Your time i steve jobs s limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary(....)Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life."

'You've got to find what you love'

 

In this clip, he reflects on one of the most important lessons that you can learn in life.

 1. Do what you love. Next step: Find something you love to do so much you can't wait for the sun to rise to do it all over again.

2. Put a dent in the universe.Next step: Create a vision for your brand. In one sentence, explain how it moves society forward.

3. Kick start your brain. Creativity leads to innovative ideas. For Steve Jobs, creativity is connecting things, Jobs believes that a broad set of experiences expands our understanding of the human experience. A broader understanding leads to breakthroughs that others may have missed. Broadening your experience also means seeking inspiration from other industries. Next step: Make more connections outside your field. Attend conferences that you normally would not attend. Travel more often. Hire partners and employees from outside your industry. Venture outside your comfort zone.

4. Sell dreams, not products. To Steve Jobs, people who buy Apple products are not "consumers." They are people with hopes, dreams and ambitions. He builds products to help people achieve their dreams. He once said, "some people think you've got to be crazy to buy a Mac, but in that craziness we see genius." How do you see your customers? Help them unleash their inner genius and you'll win over their hearts and minds.Next step: Get to know your customers better. Spend more time with them. Really get to understand their dreams so you can help fulfill those dreams.

5. Say no to 1,000 things. Steve Jobs once said, "I'm as proud of what we don't do as I am of what we do." He is committed to building products with simple, uncluttered design. And that commitment extends beyond products. From the design of the iPod to the iPad, from the packaging of Apple's products, to the functionality of the Web site, in Apple's world, innovation means eliminating the unnecessary so that the necessary may speak.Next step. Reduce the clutter. Ask yourself, 'What can I cut?' Is your Web site too cluttered, making it difficult for customers to find what they're looking for? Are your products to confusing? Is your presentation too long and cluttered?

6. Create insanely great experiences. Jobs has made the Apple stores the gold standard in customer service. The Apple store has become the world's best retailer by introducing simple innovations any business can adopt to create deeper, more emotional connections with their customers. For example, there are no cashiers in an Apple store. There are experts, consultants, even geniuses, but no cashiers. Why? Because Apple is not in the business of moving boxes; they are in the business of enriching lives. Big difference.Next step. Reconsider everything about your customers' experience. Evaluate their experience from the first time they land on your Web site, to calling your office, or interacting with your product. Improve the customer experience at every step by asking yourself, "What can I do to enrich the lives of my customers?"

7. Master the message. Steve Jobs is the world's greatest corporate storyteller, turning product launches into an art form. You can have the most innovative idea in the world, but if you can't get people excited about it, it doesn't matter. For every idea that turns into a successful innovation, there are thousands of ideas that never gain traction because the people behind those ideas failed to tell a compelling story.

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